Title Font Focus Group


My focus group was made up of 10 students from my college who are all familiar with the conventions of thriller movies. The focus group took place during one of my media lessons and during the focus group I gave each of the group a sheet with the title in the possible fonts and why they would be appropriate.

The results of my focus group are as follows:

Mr Alex Bold - 5
Plakette TS DemiBold Oblique - 3
Agency FB - 7
Swiss 721 Bold - 9
Bank Gothic Medium - 6
ITC New Baskerville Roman - 2
Mr. Robot - 2
Coalition - 1
Franklin Gothic Demi  - 8
Reservoir Dogs - 6

It was a close decision between Swiss 721 Bold and Franklin Gothic Demi which my focus group thought was more fitting than some of the other fonts but still gave a hint about the film's genre.


I have chosen to use Swiss 721 Bold for my titles.

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